TITO / SOTO

I am a multidisciplinary design and marketing leader based in the Seattle area, operating at the intersection of brand strategy, product management, and digital execution. Over the past 15+ years, I have guided cross-functional teams to launch high-impact integrated marketing campaigns, cohesive brand identities, and scalable design systems across the full lifecycle.

My skillset allows me to act as a strategic translator, specializing in transforming ambiguous business concepts and high-level briefs into structured production pipelines and multi-channel deliverables. I bring a unique, collaborative, and solution-oriented approach to every challenge I tackle.

Feel free to reach out anytime if you want to connect over a creative puzzle, discuss a potential project, or just say a quick hello.